New Arrivals
Discover what's trending now.
New Collection
NEW STOCK!
Avenoir Collection Coming Soon
Discover timeless staples for effortless, everyday style.
“I’ve found everything I needed.”
“I’ve found everything I needed.”
“Amazing customer support!”
“Amazing customer support!”
“Best exchange policy!”
“Best exchange policy!”
"Good quality hoodies! "
"Good quality hoodies! "
About
We are a group of 5 highschool students as part of the YES programme.
We are making cool, minimalistic hoodies and t-shirts with a meaning.
10% of our profits are going to charities in the Dunedin/Otago area.
Primarily charities helping people with financial aid given the rising costs of living such as Kids Can and the Salvation Army
Our Mission
Our mission is to create high-quality hoodies and t-shirts that people are proud to wear, while making a meaningful difference in our communities. Through simple, well-designed clothing, we aim to bring people together and give back—donating 10% of our profits to local charities across Dunedin and throughout New Zealand. By combining style, purpose, and community support, we strive to build a brand that not only looks good but does good too.
Free Delivery
Location
Located in the heart of Dunedin we offer a curated shopping experience.